PEAS: Big Give Campaign

Project overview

We produced a short campaign film for PEAS UK as part of the Big Give fundraising campaign. The video was designed to generate donations to support the construction of more low-cost secondary schools in Uganda and keep more girls in education.

What we did

Our team handled concept execution, on-location filming, interview-led storytelling, and visual direction. We filmed in rural Uganda, focusing on authentic environments and real student experiences to support a donor-focused narrative.

Story summary

The film follows Sanyu, a 14-year-old student who walks nearly five kilometers to school each day. Through her voice, the story shows how access to affordable education creates safety, confidence, leadership, and future ambition. The film highlights the contrast between girls who are able to stay in school and those who are not, reinforcing the need for more schools and continued support. The story closes with a clear call for action, showing how donations can change the future for girls like Sanyu.